I’m Madhulika, and welcome to my UI/UX case study! Join me as I walk you through the creative journey of designing a user-centered, visually engaging experience. In this case study, I’ll highlight the challenges I faced, the innovative solutions I crafted, and the design principles that shaped my approach while creating a seamless and delightful user interface (UI) and user experience (UX) for Pennywise, a wise budgeting app.
“A 2020 Intuit Survey of at least 1,500 people found that more than 60% didn’t know how much money they spent the previous month.” Managing personal finances can be overwhelming, especially for users with basic needs like tracking expenses or setting budgets. Existing tools are often cluttered, overly complex, and fail to cater to individuals who don’t invest in stocks or use credit cards — such as college students or those seeking simple budgeting solutions.
Pennywise simplifies personal finance management with a sleek, intuitive design. It helps users effortlessly track expenses, analyze spending habits, and create custom budgets. With features like recurring expenses and seamless iCloud sync, users can streamline financial planning and access their data anytime, anywhere. Combining simplicity with functionality, Pennywise empowers users to take control of their finances with ease. This app simplifies financial management, acting as a smart, versatile, and accurate digital budget notebook.
Applying Design Thinking Process in a UI/UX case study provides a systematic, user-focused methodology for addressing design challenges and achieving targeted objectives.
Design Thinking Process
I conducted interviews with eight individuals who have either a steady income or fixed monthly allowance. The goal was to identify common patterns in money management and understand their specific needs.